If every cloud has a silver lining, then the upside of a coronavirus pandemic has to be the amount of time it has given us to reconnect with our families, to appreciate what we have, and to reflect on what’s really important in life going forward.
This enforced pause has given people all over the world a chance to get off the daily treadmill and think about what kind of future they really want to build.
In Canada, almost 400 individuals representing over 2,000 businesses have already signed a commitment to a more resilient recovery, focusing on sustainable enterprises, clean energy, innovation and diversity that will help the country’s economy to weather any future storms. In May, 50 academics from universities across Canada wrote an open letter to Justin Trudeau urging a greener approach to Canada’s economic recovery strategy.
The print and display industry isn’t one of the most progressive when it comes to environmental issues. Many of the materials used for print substrates, inks and laminates come at significant cost to the environment – but things are changing, and at Frontline, we see it as our responsibility to support those changes in any way we can, while continuing to offer quality and value for our customers.
We’re already making small changes to reduce our own carbon footprint by sourcing more of our units domestically. Not only does this support manufacturing jobs in Canada, it reduces air and sea freight associated with importing products, and ensures we can stand over the environmental and ethical credentials of the items we sell.
From a media point of view, all of our banner stands are compatible with green alternatives to traditional PVC, including polyester or recycled plastic material. We believe that by keeping our finger on the pulse of the latest innovations, we can in turn encourage our customers to explore new materials that will enable them to offer more environmentally-friendly options at the point of sale.
We’re also committed to extending our range of fabric displays and maximising the appeal of these products for the end consumer. Compared to polymer-based materials like PVC and polyurethane, fabric is much more eco-friendly – it can be made from recycled material and recycled again at the end of its life, and it’s also extremely lightweight which reduces its carbon footprint in transit. Fabric tension systems are a fantastic way to create large, high impact displays for trade shows, exhibitions and more, while also being quick to assemble and extremely portable. They have the added benefit of being printed using water-based dye sublimation inks, which don’t harm watercourses or release harmful greenhouse gases into the air.
Of course, as innovations are made and new materials developed, there will be further opportunities for our industry to protect the environment while also supplying products that can withstand even the most demanding business environments. At Frontline it’s our pledge to stay right at the forefront of these developments, working towards a healthier future for all.