Expanding Horizons: Why Commercial Printers Should Embrace Wide Format Printing

In the fast-paced world of commercial printing, businesses are constantly seeking new avenues to stay relevant and meet the diverse needs of their clients. Wide format printing presents a tremendous opportunity for commercial printers to expand their offerings and tap into a thriving market segment. In this blog post, we will explore the compelling reasons why commercial printers should consider venturing into wide format printing and the benefits it can bring to their business.


Diversify Revenue Streams

One of the primary advantages of incorporating wide format printing into a commercial printing business is the opportunity to diversify revenue streams. Wide format printing caters to a vast range of applications such as banners, signage, vehicle wraps, trade show graphics, wall murals, and much more. By expanding their services, commercial printers can attract new customers and generate additional revenue from existing clients who require large-scale, eye-catching prints.


Tap into a Lucrative Market

The wide format printing market has experienced significant growth in recent years, fueled by the increasing demand for visually impactful advertising and promotional materials. This market encompasses various industries, including retail, events and exhibitions, architecture, interior design, and construction. By entering this market, commercial printers can tap into a lucrative segment that offers opportunities for sustained business growth and profitability.


Provide Comprehensive Print Solutions

Customers today seek convenience and value-added services from their print providers. By incorporating wide format printing capabilities, commercial printers can offer a more comprehensive range of print solutions under one roof. This not only enhances customer satisfaction but also allows for cross-selling and upselling opportunities. Clients who rely on commercial printers for their everyday printing needs can now turn to them for their large format requirements, fostering stronger customer relationships.


Stay Ahead of the Competition

In a highly competitive industry, standing out from the crowd is crucial. By offering wide format printing, commercial printers can differentiate themselves from their competitors and gain a competitive edge. Being able to deliver high-quality, visually striking prints on a larger scale positions the printer as a trusted partner for clients seeking captivating visuals that leave a lasting impression. The ability to handle unique and complex projects sets them apart and establishes a reputation for excellence in the market.


Leverage Existing Infrastructure and Expertise

Commercial printers often have a solid infrastructure in place, including skilled staff, production facilities, and a well-established customer base. Capitalizing on these existing resources makes the transition to wide format printing more seamless and cost-effective. With proper training and minimal investment in new equipment, commercial printers can leverage their expertise in print production while expanding into a new segment.


In the ever-evolving world of commercial printing, diversification and adaptability are vital for sustained success. Wide format printing opens up a world of opportunities for commercial printers to expand their offerings, attract new customers, and increase revenue streams. By venturing into this market, printers can provide comprehensive print solutions, tap into a lucrative market segment, differentiate themselves from the competition, and leverage their existing infrastructure and expertise. Embracing wide format printing is a strategic move that propels commercial printers forward, helping them thrive in an increasingly dynamic industry.