Meet the Team: James

Meet the Team: James

James is a seasoned business owner with over 30 years business experience in both the UK and North America. James provides overall leadership to the Frontline team, using his financial background to advise on future strategic direction. We sat down with James to find out more…


Hello James! Tell us a bit about your role and responsibilities with Frontline.

I am the President & CEO of Frontline, the President of SwiftScreen, and the Head of Operations at Berg + Olsson. My titles include Innovations Committee Leader, Strategic Sales Support, and I am the VP of Finance.

What did you do for work prior to this?

Prior to Frontline, I worked as a Management Accountant.

What’s your favourite thing about working in the print & display sector?

My favourite thing about working in the industry is watching the numbers closely, monitoring growth/plugging in to a growing market’s success.

What’s the most challenging thing facing you and also your clients in the current business climate?

Expansion into USA with tariff headwinds staying strong. Keeping our product offering ‘in vogue’ – and at the cutting-edge of market demand. Geographical positioning to create healthy competition but with sufficient breathing space.

What are the key attributes required to perform well in your role?

Focus, focus, and focus!

If you didn’t work at Frontline, what would your dream job be?

Bookkeeping to financial preparation stage – a few loyal clients and minimal stress!

Do you have any hobbies or interests away from work? Or a favourite way to unwind?

Reading, walking, study of history, and projects involving statistical comparisons.